SAM stands for ‘simply about music’...and it is. SAM is a variety hits format that plays a wide mix of songs, including Depeche Mode, Train, Pearl Jam, Michael Jackson, Boston and Billy Squier. What makes SAM special is its unpredictability - you never know what you'll hear next! SAM doesn't have an airstaff of DJs. But the voice of SAM is clever and upbeat - then it's back to the music. Also, the name SAM is very flexible. So, you can call your station whatever you choose, like The River, Fred…or SAM.